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Speaking Topics


ROB ROPER

Rob Roper

Marketing Expert, Keynote Speaker

Rob Roper is the Founder and Director of Trusted Finance. He is Australia’s most followed Financial Educator, gaining over 1,000,000 followers on social media in only 24 months. He is also one of Australia’s most in demand marketing experts, capturing over 30,000 Home Buyer leads, converting to over $700,000,000 in settled mortgages, without spending even $1 of advertising. 

Rob’s fresh approach to lead generation has boosted revenue for businesses all over Australia, while reducing their cost of customer acquisition. His highly effective strategies designed to build brand awareness can be applied to solopreneurs, small businesses and large multinationals. 

Rob’s most popular speaking topics include:

  • The Difference between Sales and Marketing
  • Finding your Customers on Social Media
  • Creating Engaging Content that Gains Attention
  • Converting Followers into Customers
  • The Stamina Mindset

The Difference between Sales and Marketing

Understanding the difference between sales and marketing is the first step to ensure growth and success on social media. Shifting gears from sales mentality to a marketing mindset enables you to build your brand awareness and cultivate meaningful relationships with your future customers. 

In this keynote, Rob reveals how the best businesses approach social media differently to increase consumer engagement. He’ll unlock your team’s potential by helping them understand how to adopt simple habits that will enable them to create a more meaningful connection with your customers through social media. 

Key Takeaways

  • In the world of social media marketing, what’s delivering real results in today’s market?
  • Content focused on sales doesn’t build relationships, no one wants to get married on the first date. 
  • How to shift from content focused on sales to content focused on building your brand awareness. 
  • How to make your content stand out in a competitive social media landscape. 

Finding your Customers on Social Media

Rob will unpack how to provide your audience with as much value as possible so you can let the social media algorithm do all the work for you! In this action-packed session, Rob reveals which specific strategies he’s used to become the most followed Financial Educator in Australia. Attendees will learn how to leverage your following on one social media platform to gain customers on other platforms.

Key Takeaways

  • Learn how to embed “value” into every single post.
  • Content shared with specific strategies embedded proven to build a following. 
  • Learn how to use existing customer feedback to create social proof posts. 

Creating Engaging Content that Gains Attention

In this highly practical session, Rob unpacks the three content pillars of social media marketing. He demonstrates how each pillar is integral to creating content that gains your customer’s attention. This session will be a game changer for your brand’s consumer engagement.

Key Takeaways

  • Rob will demonstrate how to create educational content designed to provide your customer with as much value as possible. 
  • You will understand how to showcase your brand’s personality on social media, using the entertaining and inspiring pillars of content creation. 
  • Develop the practical skills required to use social media trending songs, soundbites and templates to maximise customer engagement.

Converting Followers into Customers

Building a following on social media is one thing, but how do you convert these into paying customers? To be a successful business on social media it’s imperative you understand what motivates your target audience to buy! This presentation explores the explicit strategies you need to employ to drive more sales from social media. 

Key Takeaways

  • Learn how to embed a clear “Call to Action” into your social media content. 
  • Develop the ability to analyse your content to determine the most strategic place to embed a call to action. 
  • Learn how to create a sales driven profile bio across all social media channels. 

The Stamina Mindset

In this keynote, Rob reveals the number one attribute that will set you apart from every other business in your industry. You’ll learn which parts of your social media strategy to prioritise in order to show up for your audience every single day. This mindset has been Rob’s biggest revenue driver and businesses all over the world are experiencing the same results. 

Key Takeaways

  • Learn how to manage your social media marketing campaigns to make daily posting achievable.
  • Utilise each social media platforms search function to fuel your content creation ideas. 
  • Understand the opportunity of virality that the Stamina Mindset creates. 
  • Witness real life comparisons of content analytics vs customer acquisition.  

1m

Social followers

30,000

Home buyer leads

$700m

Settled mortgages

$0

Ad spend